Augmented Reality for online shopping
It’s a fact, 2020 will be the year of AR making a great progress.
There are already many great examples of brands utilizing AR to create better shopping experiences. Brands like IKEA, Adidas, Lacoste, Nike, Converse, Lego, Zara, etc., were one of the first to see the true potential of AR and implemented it successfully.
As there are many questions on how and why to use AR for shopping, in this article I am presenting a few options.
Web vs. mobile AR — which one to choose?
Mainly there are two options you need to ask yourself on the first place.
- Is the thing web based or mobile based?
- Define the scope, don’t get ahead of yourself.
Do you already have a mobile app and you have shoppers on it?
In this case it is better to consider going for native mobile AR experiences. There are much more options for now if you use a mobile app to utilize AR.
If you don’t have an mobile app, going for one might be expensive and also you might face a problem onboarding users on it. In that case I would suggest implementing Web based AR experience. In this case AR is implemented in your webshop directly.
The Do’s and Don’ts
- Engage users to use AR with some great CTA’s.
- Introduce them to what AR enables them and how can help if the user does not know AR yet.
- Make it fun and interesting. AR should be useful and easy to use.
- Lastly make sure you use the right technology stack.
- Don’t just use AR because it is trendy — this goes for almost any technology out there.
- Don’t forget to measure success and monitor the user experience when you go public.
- Don’t think AR will save your business — it can make it innovative but it can’t do miracles.
What can it do?
Shopping has changed, can’t deny that, shoppers are more demanding and do more research than before.
What AR enables is kind of a “Try before buy option” and there is no need to ship the product to the user, all he needs is his mobile phone and a connection to the web.
A short list of other options:
- Virtual showrooms.
- Explore the product and see how it first the user (goes well with furniture, pictures and products for the home).
- Taking offline brick and mortar stores to the next level with leveraging in-store experience and customized engagement.